Our Story

It all started with a love for fragrance, but not exactly easy access to it.

Living in a place where luxury perfumes were hard to come by, we were always on the hunt for that perfect scent.

Eventually, we saved up and splurged on a few designer and niche bottles. Right away, the compliments rolled in. Friends, family, even strangers asked where to get them.

But as much as we loved them, collecting luxury fragrances wasn’t sustainable. The quality was there, the price just didn’t make sense.

So, we asked ourselves What if we made them ourselves?
What started as a personal mission grew into something more, creating long-lasting, high-quality fragrances inspired by the scents we once saved for.

And that’s how Amara Parfums was born.

What We’re All About

  • Quality Without Compromise

    We keep it real. Every Amara fragrance is crafted with care, using premium oils and precise formulations so you get a scent experience that rivals designer labels, without the inflated price tag. We’re open about how our perfumes are made, where our ingredients come from, and why they perform so well. No gimmicks. No secrets. Just great perfume.

  • Radical Honesty

    We believe luxury should be about the product, not the markup. Our prices reflect the cost of creating high-quality scents, not paying for a celebrity face or fancy bottle. With Amara, you know exactly what you’re getting: exceptional fragrances, fair prices, and total transparency.

  • Consciously Crafted

    We’re committed to ethical, cruelty-free, and vegan formulations, using responsible sourcing and sustainable practices wherever possible. Our perfumes are made to be enjoyed guilt-free, so you can smell incredible and feel good doing it.

  • Luxury for Everyone

    Fragrance should be about self-expression, not exclusivity. In the perfume industry, the best scents are often locked behind high prices and luxury branding. At Amara, we break down that barrier, giving you access to those same world-class scents without the inflated cost. Wear what makes you feel unstoppable. Your rules, your vibe.

At Amara, we believe fragrance should be something everyone can enjoy, not just a luxury reserved for the few.

For too long, designer perfumes have been priced out of reach for most people, and that never sat right with us.

Our Mission

Our mission is to break down the barriers to luxury. By offering high-quality, inspired-by scents at an accessible price point, we make it possible for anyone to build a collection of beautiful, long-lasting fragrances, without spending hundreds.

We’re here for the everyday wearer, the scent lovers, the curious explorers who just want to smell good and feel confident. Because luxury should be inclusive — not exclusive.

Because luxury shouldn’t be a privilege, it should be a choice anyone can make.

Their Price *

Our Price

Designer brand markup
$300+
Middleman costs
$100+
Manufacturing cost
$50+
$50
Final Total
$450+
$50
* Based on typical retail pricing for similar luxury fragrances.

Our Quality

Every Amara perfume starts with world-class oils sourced from Dubai, a region celebrated for its perfumery craft. We blend and bottle each fragrance in Cairns with care, precision, and zero shortcuts.

With 30% pure fragrance oil in every bottle, our scents are rich, smooth, and made to linger, lasting 5 to 8 hours or more on the skin.

It’s the kind of quality you'd expect from a luxury house, but without the inflated price tag. Just bold, beautiful fragrance, refined, long-lasting, and made to be worn confidently.

  • Free Shipping

    Enjoy free shipping on your favorite scents with orders over $100.

  • Made in Australia

    From our hands to yours. Handcrafted with love in Cairns, QLD.

  • Clean formulation

    No nasties. Our formulas are vegan, cruelty-free and paraben-free.

  • Luxury for Less

    Experience the scent of high-end designer fragrances without the hefty price tag.